The changing role of innovations in the automotive industry

Dear Reader, In 2001, Mercer Management Consulting (now Oliver Wyman) published a comprehensive study titled “Automotive Technology 2010.” Since then, this study has become the basis for many strategy discussions in the industry and inspired many of our automotive consulting projects. Six years later, the new study, “Car Innovation 2015,” continues this trend-setting work and expands the technological perspective to all aspects of innovations, not just the technological ones.

“Car Innovation 2015” analyzes the complete framework of automotive innovations: societal and governmental influences, technology trends, the voice of the customer, innovation economics, andinnovation management and strategies. For more than nine months, over 30 experts at Oliver Wyman have contributed to “Car Innovation 2015.”